Advertising

FlySwipe wins the race to implement Dynamic Data Matching for Addressable TV

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FlySwipe beats AT&T and others in the race to provide a platform that injects Dynamically Targeted Advertising into video content based on personalized subscriber attributes. Using input from operators at INTX 2015, FlySwipe designed and created the platform that was debuted to the public at the 2016 NAB show in Las Vegas. Based only on only 3 pieces of personal information, first name, last name and zip code, we were able to target more the 80 percent of all show attendees as they tried out the platform live. To see it live at NAB 2016 follow the link below: “https://youtu.be/JcollKHE4hI”

Advertising

FlySwipe Is Speaking At The NAB Show – Dynamic Data Matching (DDM) – Driving Ads Through Offline Data

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FlySwipe is speaking at the NAB Show on Tuesday, April 19, 11:00 am, at the Advanced Advertising Theater, North Hall.  Join us and hear the exciting news about TV Everywhere (TVE) and how MSO’s, Cable operators and viewers are embracing the new age of advertising. FlySwipe has embraced the swipe generation, and we have pioneered dynamic data advertising services that provide new revenue streams for broadcasters, content providers, networks and other streaming delivery services.  Personalized TVE and multi-screen ad delivery options are more engaging, delight viewers and enhance advertisers bottom-line. See you at the Advanced Advertising Theater or at the FlySwipe booth SU14614! Come meet us at The NAB Show 2016, Las Vegas!   Advanced Advertising Theater location at the NAB show North Hall floor location # N6212 Next to the NAB Lounge Sign up online at FlySwipe and you could win a 4K TV! Embrace the Future of TV with FlySwipe! FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at:Darrin@FlySwipe.com   WWW.FlySwipe.com @FlySwipe.com Blog.FlySwipe.com   #NABShow2016 #NABShow #TVEverywhere   #TVE   #Bigdata   #DynamicAds   #PersonalizedTV  #Marketing Darrin Carlomagno Execute VP of Sales FlySwipe.com Office: 561-757-3564 Mobile:561-360-9556 Darrin@FlySwipe.com

Advertising

Personalized TV and TV Everywhere (TVE) – It’s all about the Bandwidth

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What is the future of cable TV and broadband services to the home and beyond?   Leaders in Iowa this week are learning about the possibilities of such a future at the Iowa Association of Municipal Utilities (IAMU) Broadband Conference, March 30 – 31, Des Moines. “We applaud Curtis Dean and his team for hosting such an outstanding event,  and we look forward to creating a bright future for TV and broadband services” states Darrin Carlomagno, EVP of FlySwipe. With the likes of Google and Facebook operating data centers in the state, Iowa has created a new foundation for the next interactive age.  This level of broadband capabilities will create additional services and enhancements for millions of TV, web, mobile, and the internet of things (IOT) subscribers.  Adding and creating new gigabit bandwidth by lighting fiber and broadband services to the home is the purpose of this conference.   To bring these services and innovations to market, it’s all about the bandwidth.  “TV is going to become personalized on all screens sooner than most people realize” states Darrin Carlomagno. “As more of traditional cable TV becomes hybrid based on an IPTV standard, we are going to see TV content and advertising change for the better.”  Mr. Carlomagno continues, “Gone will be the non-relevant TV ads that waste your time by showing you products you will never use, need, want or […]

Broadcasters

Iowa Broadband Conference Creates Impact on the Future of TV

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Iowa Association of Municipal Utilities (IAMU) is hosting the Municipal Broadband Conference this week in Des Moines, Iowa – March 30 – 31   The event will provide insight into services and innovations that broadband TV and fiber to the home (FTTH) can provide today or will be offering soon.  FlySwipe is looking forward to attending and participating in the broadband conference on Wednesday and Thursday of this week. We would like to thank Curtis Dean for hosting and providing the leadership that is fostering innovations and the commercialization of new TV services. Darrin Carlomagno, EVP of FlySwipe states: the future of broadband, TV and TV Everywhere (TVE) services happens at events such as these.  When like-minded professionals meet and discuss the possibilities of tomorrow, change happens for communities.  The thought leadership provided at these events brings about new services as personalized TV and a host of other innovations. FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com Come meet us at The NAB Show 2016, Las Vegas!  FlySwipe booth SU14614! Embrace the Future of TV WWW.FlySwipe.com Blog.FlySwipe.com @FlySwipe #NABShow2016 #NABShow   #TVEverywhere   #TVE   #Bigdata  #DynamicAds  #PersonalizedTV  #Marketing

Advertising

FlySwipe Speaking at NAB Show – Dynamic Data Matching (DDM) – Driving Ads through Offline Data

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FlySwipe is speaking at the NAB Show on Tuesday, April 19, 11:00 am, at the Advanced Advertising Theater, North Hall.  Join us and hear the exciting news about TV Everywhere (TVE) and how MSO’s, Cable operators and viewers are embracing the new age of advertising. FlySwipe has embraced the swipe generation and we have pioneered dynamic data advertising services that provide new revenue streams for your cable system and other streaming delivery services.  Personalized TVE and multiscreen ad delivery options are more engaging, delight viewers and enhance your bottom-line.   See you at the Advanced Advertising Theater or at the FlySwipe booth SU14614! Come meet us at The NAB Show 2016, Las Vegas! Advanced Advertising Theater location at the NAB show North Hall floor location # N6212 Next to the NAB Lounge Sign up online at FlySwipe and you could win a 4K TV! Embrace the Future of TV with FlySwipe! About The National Association of Broadcasters (NAB Show) The media and entertainment industry has become unleashed. Dynamic innovation and cutting-edge technologies are shattering the boundaries of content and opening up limitless opportunities. NAB Show® is the only place to break free from conventional thinking and open your mind. Attendees representing every sector of the industry including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, […]

Advertising

TV Everywhere, CTAM Think Event and the Future of TV

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TV Everywhere (TVE) is available today for millions of TV fans in the US thanks in large part to the thought leaders at the Cable and Telecommunications Association for Marketing (CTAM). The efforts of these creative and dedicated professionals have framed key issues and actions that have set in motion the marketing of these new benefits to cable TV subscribers. This team has shaped what TV is today and what it is becoming.  At the #CTAMThink event held in New York City on March 3, 2016, it was confirmed that the future of TV in all forms is going to be amazing. As viewers engage TVE on the multiscreen, new services and capabilities will emerge that will profoundly enhance and maximize the entertainment value of the TV experience. Thanks to the efforts of CTAM, subscribers today are starting to embrace TVE as standard with their subscription service. The facts as stated at the CTAM Think event by Horia Galatanu, Product Management, Adobe Primetime: “In regards to household penetration for TV Everywhere (TVE); currently it stands at 17.4% of U.S. Households and Adobe is forecasting 70% penetration by 2017.” Darrian Carlomagno, EVP for FlySwipe, who was in attendance at the CTAM Think event stated: “That’s a huge leap in the coming two years. It is a testament to how cable TV subscribers are willing to try […]

Advertising

The power of TV Everywhere (TVE), embrace dynamic data for your cable system

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The power of TV Everywhere (TVE) is embracing dynamic data for your cable system. TV viewers are seeking ways to interact and engage with the world of entertainment on a mass scale as TV fans become advocates of their shows and the events they love.  How will cable providers make this leap to the new world of engagement and profit?  By embracing the power of dynamic data. As broadcasters, cable and pay TV operators deploy content and advertising to the multiscreen the next step is to use dynamic data and provide a superior TV experience. What is dynamic data and why is it essential for the modern cable system?  What role will it play in the next generation of TV? Dynamic data is key to knowing your TV subscribers.  It is a group of data points that is always changing and over time becomes refined to fit the subscriber’s interest.  The power of dynamic data is made up of online and offline data sets that are continually harmonizing with your network to maximize the viewer experience.   Creating dynamic, personalized ad views for your subscribers provides a new level of ad revenue for your network. Call it Personalized TVE, Programmatic TV Advertising, or Dynamic Ad Insertion, all are data dependent based. TV viewers are ready to interact in new ways as they swipe on phones, tablets, and […]

Advertising

How Better TV Happens, CTAM Think Event NYC Mar 3

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Thanks to many that challenge the status quo, the TV industry has changed numerous times in the last 50 years.  This change is slow at times but in the coming years, bigger and advanced changes to TV will be commercialized.  These changes will be disruptive to the current TV economic models and usher in new ways we engage with TV.  Platforms and solutions such as: Personalized TV,  TV On The Go,  TV Everywhere (TVE) and Customized TV Ads are some of the services in the works by many. Tomorrow at the CTAM Think event, the speakers will be discussing how better TV happens.  Darrin Carlomagno EVP of Sales for FlySwipe will be attending and open to meeting with you about the future of TV.  This event creates the ideal environment that shows how small steps lead to big changes in making the future of TV happen. We at FlySwipe are looking forward to the CTAM Think event and embrace the future of TV.    Cable & Telecommunications Association for Marketing   FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com  

Advertising

Personalized TV, Personalized Ads

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Millions of Americans each day are entertained by watching TV and enjoying a great story.  Subscribers are connecting in new ways, and this means they will soon be engaging with TV and advertising in bold and profoundly personalized ways. Personalized TV and ads are coming and will transform the very nature of what it means to experience TV. As Cable TV, Networks, ISPs, Streaming and Satellite companies deploy ways to make the personalized TV experience a reality, personalized advertising will keep and foster users like never before. Need to reach the next generation of TVE viewers?  FlySwipe can enable your network to embrace the future of TV.  Better targeting and engagement on the multiscreen equals higher CPM that maximizes your revenue potential. Need a road map for your subscribers?  Start with dynamic data and personalized ad services provided by FlySwipe. Find out more with: FlySwipe Advertising Services Personalized TV,  Personalized Ads Going to the NAB Show this year?  Sign up and experience dynamic data in action! Las Vegas April 18-21 South Hall Upper Booth SU14614 FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States. For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com