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Content and the Future of TV engagement

Baywatch Film set Boca Raton Photo by FlySwipe
Baywatch Movie Film set in Boca Raton, FL

Today in Boca Raton, Florida, they are filming Baywatch, the movie which is based on the popular 1990’s TV show, Baywatch.  Additional filming will be taking place in Palm Beach County for this week; so keep a lookout for star spotting.  As new content is created to entertain the world, a spark was set in motion last week by the FCC that will in time change the world of TV engagements.

The future of film and TV entertainment was unlocked by the FCC to start the process of opening up the set top box rental to competition. The filming of Baywatch the movie in Boca, shows an example of how fans for the TV show will turn out in person to watch and engage.  Why is this important? It shows that people are seeking more content and context around stories and entertainment that is relevant to them. Today’s set top box (STB) provides no interactivity or additional engagement services.

The future of entertainment filming and production, and how we engage as fans, could change substantially with the FCC ruling to unlock the set top box.  Cable TV has a bright future if it embraces new ways to engage TV viewers.  Think about all the local services, locations, products and brands associated with the storytelling and filming of Baywatch, the movie.  This information is not provided for discovery by any set top box today.

The future buying actions of the fan is at hand.  As TV becomes more personalized, so will the ads.  Understanding the future of TV and what could be, only takes a moment.  Technology can connect us in more ways to delight us and extend the enjoyment of being entertained.

Embracing the future of TV with FlySwipe.

FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast and to other media operators throughout the United States. For further information, please contact Darrin Carlomagno at 


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