Advertising

FlySwipe wins the race to implement Dynamic Data Matching for Addressable TV

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FlySwipe beats AT&T and others in the race to provide a platform that injects Dynamically Targeted Advertising into video content based on personalized subscriber attributes. Using input from operators at INTX 2015, FlySwipe designed and created the platform that was debuted to the public at the 2016 NAB show in Las Vegas. Based only on only 3 pieces of personal information, first name, last name and zip code, we were able to target more the 80 percent of all show attendees as they tried out the platform live. To see it live at NAB 2016 follow the link below: “https://youtu.be/JcollKHE4hI”

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Personalized TV and TV Everywhere (TVE) – It’s all about the Bandwidth

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What is the future of cable TV and broadband services to the home and beyond?   Leaders in Iowa this week are learning about the possibilities of such a future at the Iowa Association of Municipal Utilities (IAMU) Broadband Conference, March 30 – 31, Des Moines. “We applaud Curtis Dean and his team for hosting such an outstanding event,  and we look forward to creating a bright future for TV and broadband services” states Darrin Carlomagno, EVP of FlySwipe. With the likes of Google and Facebook operating data centers in the state, Iowa has created a new foundation for the next interactive age.  This level of broadband capabilities will create additional services and enhancements for millions of TV, web, mobile, and the internet of things (IOT) subscribers.  Adding and creating new gigabit bandwidth by lighting fiber and broadband services to the home is the purpose of this conference.   To bring these services and innovations to market, it’s all about the bandwidth.  “TV is going to become personalized on all screens sooner than most people realize” states Darrin Carlomagno. “As more of traditional cable TV becomes hybrid based on an IPTV standard, we are going to see TV content and advertising change for the better.”  Mr. Carlomagno continues, “Gone will be the non-relevant TV ads that waste your time by showing you products you will never use, need, want or […]

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How Better TV Happens, CTAM Think Event NYC Mar 3

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Thanks to many that challenge the status quo, the TV industry has changed numerous times in the last 50 years.  This change is slow at times but in the coming years, bigger and advanced changes to TV will be commercialized.  These changes will be disruptive to the current TV economic models and usher in new ways we engage with TV.  Platforms and solutions such as: Personalized TV,  TV On The Go,  TV Everywhere (TVE) and Customized TV Ads are some of the services in the works by many. Tomorrow at the CTAM Think event, the speakers will be discussing how better TV happens.  Darrin Carlomagno EVP of Sales for FlySwipe will be attending and open to meeting with you about the future of TV.  This event creates the ideal environment that shows how small steps lead to big changes in making the future of TV happen. We at FlySwipe are looking forward to the CTAM Think event and embrace the future of TV.    Cable & Telecommunications Association for Marketing   FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com