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TV Everywhere, CTAM Think Event and the Future of TV

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TV Everywhere (TVE) is available today for millions of TV fans in the US thanks in large part to the thought leaders at the Cable and Telecommunications Association for Marketing (CTAM). The efforts of these creative and dedicated professionals have framed key issues and actions that have set in motion the marketing of these new benefits to cable TV subscribers. This team has shaped what TV is today and what it is becoming.  At the #CTAMThink event held in New York City on March 3, 2016, it was confirmed that the future of TV in all forms is going to be amazing. As viewers engage TVE on the multiscreen, new services and capabilities will emerge that will profoundly enhance and maximize the entertainment value of the TV experience. Thanks to the efforts of CTAM, subscribers today are starting to embrace TVE as standard with their subscription service. The facts as stated at the CTAM Think event by Horia Galatanu, Product Management, Adobe Primetime: “In regards to household penetration for TV Everywhere (TVE); currently it stands at 17.4% of U.S. Households and Adobe is forecasting 70% penetration by 2017.” Darrian Carlomagno, EVP for FlySwipe, who was in attendance at the CTAM Think event stated: “That’s a huge leap in the coming two years. It is a testament to how cable TV subscribers are willing to try […]

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How Better TV Happens, CTAM Think Event NYC Mar 3

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Thanks to many that challenge the status quo, the TV industry has changed numerous times in the last 50 years.  This change is slow at times but in the coming years, bigger and advanced changes to TV will be commercialized.  These changes will be disruptive to the current TV economic models and usher in new ways we engage with TV.  Platforms and solutions such as: Personalized TV,  TV On The Go,  TV Everywhere (TVE) and Customized TV Ads are some of the services in the works by many. Tomorrow at the CTAM Think event, the speakers will be discussing how better TV happens.  Darrin Carlomagno EVP of Sales for FlySwipe will be attending and open to meeting with you about the future of TV.  This event creates the ideal environment that shows how small steps lead to big changes in making the future of TV happen. We at FlySwipe are looking forward to the CTAM Think event and embrace the future of TV.    Cable & Telecommunications Association for Marketing   FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com