Advertising

FlySwipe wins the race to implement Dynamic Data Matching for Addressable TV

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FlySwipe beats AT&T and others in the race to provide a platform that injects Dynamically Targeted Advertising into video content based on personalized subscriber attributes. Using input from operators at INTX 2015, FlySwipe designed and created the platform that was debuted to the public at the 2016 NAB show in Las Vegas. Based only on only 3 pieces of personal information, first name, last name and zip code, we were able to target more the 80 percent of all show attendees as they tried out the platform live. To see it live at NAB 2016 follow the link below: “https://youtu.be/JcollKHE4hI”

Advertising

FlySwipe Is Speaking At The NAB Show – Dynamic Data Matching (DDM) – Driving Ads Through Offline Data

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FlySwipe is speaking at the NAB Show on Tuesday, April 19, 11:00 am, at the Advanced Advertising Theater, North Hall.  Join us and hear the exciting news about TV Everywhere (TVE) and how MSO’s, Cable operators and viewers are embracing the new age of advertising. FlySwipe has embraced the swipe generation, and we have pioneered dynamic data advertising services that provide new revenue streams for broadcasters, content providers, networks and other streaming delivery services.  Personalized TVE and multi-screen ad delivery options are more engaging, delight viewers and enhance advertisers bottom-line. See you at the Advanced Advertising Theater or at the FlySwipe booth SU14614! Come meet us at The NAB Show 2016, Las Vegas!   Advanced Advertising Theater location at the NAB show North Hall floor location # N6212 Next to the NAB Lounge Sign up online at FlySwipe and you could win a 4K TV! Embrace the Future of TV with FlySwipe! FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at:Darrin@FlySwipe.com   WWW.FlySwipe.com @FlySwipe.com Blog.FlySwipe.com   #NABShow2016 #NABShow #TVEverywhere   #TVE   #Bigdata   #DynamicAds   #PersonalizedTV  #Marketing Darrin Carlomagno Execute VP of Sales FlySwipe.com Office: 561-757-3564 Mobile:561-360-9556 Darrin@FlySwipe.com

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Personalized TV and TV Everywhere (TVE) – It’s all about the Bandwidth

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What is the future of cable TV and broadband services to the home and beyond?   Leaders in Iowa this week are learning about the possibilities of such a future at the Iowa Association of Municipal Utilities (IAMU) Broadband Conference, March 30 – 31, Des Moines. “We applaud Curtis Dean and his team for hosting such an outstanding event,  and we look forward to creating a bright future for TV and broadband services” states Darrin Carlomagno, EVP of FlySwipe. With the likes of Google and Facebook operating data centers in the state, Iowa has created a new foundation for the next interactive age.  This level of broadband capabilities will create additional services and enhancements for millions of TV, web, mobile, and the internet of things (IOT) subscribers.  Adding and creating new gigabit bandwidth by lighting fiber and broadband services to the home is the purpose of this conference.   To bring these services and innovations to market, it’s all about the bandwidth.  “TV is going to become personalized on all screens sooner than most people realize” states Darrin Carlomagno. “As more of traditional cable TV becomes hybrid based on an IPTV standard, we are going to see TV content and advertising change for the better.”  Mr. Carlomagno continues, “Gone will be the non-relevant TV ads that waste your time by showing you products you will never use, need, want or […]