Advertising

FlySwipe wins the race to implement Dynamic Data Matching for Addressable TV

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FlySwipe beats AT&T and others in the race to provide a platform that injects Dynamically Targeted Advertising into video content based on personalized subscriber attributes. Using input from operators at INTX 2015, FlySwipe designed and created the platform that was debuted to the public at the 2016 NAB show in Las Vegas. Based only on only 3 pieces of personal information, first name, last name and zip code, we were able to target more the 80 percent of all show attendees as they tried out the platform live. To see it live at NAB 2016 follow the link below: “https://youtu.be/JcollKHE4hI”

Advertising

FlySwipe Speaking at NAB Show – Dynamic Data Matching (DDM) – Driving Ads through Offline Data

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FlySwipe is speaking at the NAB Show on Tuesday, April 19, 11:00 am, at the Advanced Advertising Theater, North Hall.  Join us and hear the exciting news about TV Everywhere (TVE) and how MSO’s, Cable operators and viewers are embracing the new age of advertising. FlySwipe has embraced the swipe generation and we have pioneered dynamic data advertising services that provide new revenue streams for your cable system and other streaming delivery services.  Personalized TVE and multiscreen ad delivery options are more engaging, delight viewers and enhance your bottom-line.   See you at the Advanced Advertising Theater or at the FlySwipe booth SU14614! Come meet us at The NAB Show 2016, Las Vegas! Advanced Advertising Theater location at the NAB show North Hall floor location # N6212 Next to the NAB Lounge Sign up online at FlySwipe and you could win a 4K TV! Embrace the Future of TV with FlySwipe! About The National Association of Broadcasters (NAB Show) The media and entertainment industry has become unleashed. Dynamic innovation and cutting-edge technologies are shattering the boundaries of content and opening up limitless opportunities. NAB Show® is the only place to break free from conventional thinking and open your mind. Attendees representing every sector of the industry including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, […]

Advertising

The power of TV Everywhere (TVE), embrace dynamic data for your cable system

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The power of TV Everywhere (TVE) is embracing dynamic data for your cable system. TV viewers are seeking ways to interact and engage with the world of entertainment on a mass scale as TV fans become advocates of their shows and the events they love.  How will cable providers make this leap to the new world of engagement and profit?  By embracing the power of dynamic data. As broadcasters, cable and pay TV operators deploy content and advertising to the multiscreen the next step is to use dynamic data and provide a superior TV experience. What is dynamic data and why is it essential for the modern cable system?  What role will it play in the next generation of TV? Dynamic data is key to knowing your TV subscribers.  It is a group of data points that is always changing and over time becomes refined to fit the subscriber’s interest.  The power of dynamic data is made up of online and offline data sets that are continually harmonizing with your network to maximize the viewer experience.   Creating dynamic, personalized ad views for your subscribers provides a new level of ad revenue for your network. Call it Personalized TVE, Programmatic TV Advertising, or Dynamic Ad Insertion, all are data dependent based. TV viewers are ready to interact in new ways as they swipe on phones, tablets, and […]

Dynamic Data

Free NAB Show Pass

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Going to NAB Show this year.  So are we come meet us at NAB for Free. Las Vegas April 18-21  South Hall Upper  Booth SU14614 Use promo code : LV4473 for free entry.  Sign up for NAB show pass complimentary of FlySwipe