Advertising

FlySwipe wins the race to implement Dynamic Data Matching for Addressable TV

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FlySwipe beats AT&T and others in the race to provide a platform that injects Dynamically Targeted Advertising into video content based on personalized subscriber attributes. Using input from operators at INTX 2015, FlySwipe designed and created the platform that was debuted to the public at the 2016 NAB show in Las Vegas. Based only on only 3 pieces of personal information, first name, last name and zip code, we were able to target more the 80 percent of all show attendees as they tried out the platform live. To see it live at NAB 2016 follow the link below: “https://youtu.be/JcollKHE4hI”

Broadcasters

Iowa Broadband Conference Creates Impact on the Future of TV

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Iowa Association of Municipal Utilities (IAMU) is hosting the Municipal Broadband Conference this week in Des Moines, Iowa – March 30 – 31   The event will provide insight into services and innovations that broadband TV and fiber to the home (FTTH) can provide today or will be offering soon.  FlySwipe is looking forward to attending and participating in the broadband conference on Wednesday and Thursday of this week. We would like to thank Curtis Dean for hosting and providing the leadership that is fostering innovations and the commercialization of new TV services. Darrin Carlomagno, EVP of FlySwipe states: the future of broadband, TV and TV Everywhere (TVE) services happens at events such as these.  When like-minded professionals meet and discuss the possibilities of tomorrow, change happens for communities.  The thought leadership provided at these events brings about new services as personalized TV and a host of other innovations. FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com Come meet us at The NAB Show 2016, Las Vegas!  FlySwipe booth SU14614! Embrace the Future of TV WWW.FlySwipe.com Blog.FlySwipe.com @FlySwipe #NABShow2016 #NABShow   #TVEverywhere   #TVE   #Bigdata  #DynamicAds  #PersonalizedTV  #Marketing

Advertising

TV Everywhere, CTAM Think Event and the Future of TV

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TV Everywhere (TVE) is available today for millions of TV fans in the US thanks in large part to the thought leaders at the Cable and Telecommunications Association for Marketing (CTAM). The efforts of these creative and dedicated professionals have framed key issues and actions that have set in motion the marketing of these new benefits to cable TV subscribers. This team has shaped what TV is today and what it is becoming.  At the #CTAMThink event held in New York City on March 3, 2016, it was confirmed that the future of TV in all forms is going to be amazing. As viewers engage TVE on the multiscreen, new services and capabilities will emerge that will profoundly enhance and maximize the entertainment value of the TV experience. Thanks to the efforts of CTAM, subscribers today are starting to embrace TVE as standard with their subscription service. The facts as stated at the CTAM Think event by Horia Galatanu, Product Management, Adobe Primetime: “In regards to household penetration for TV Everywhere (TVE); currently it stands at 17.4% of U.S. Households and Adobe is forecasting 70% penetration by 2017.” Darrian Carlomagno, EVP for FlySwipe, who was in attendance at the CTAM Think event stated: “That’s a huge leap in the coming two years. It is a testament to how cable TV subscribers are willing to try […]

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The power of TV Everywhere (TVE), embrace dynamic data for your cable system

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The power of TV Everywhere (TVE) is embracing dynamic data for your cable system. TV viewers are seeking ways to interact and engage with the world of entertainment on a mass scale as TV fans become advocates of their shows and the events they love.  How will cable providers make this leap to the new world of engagement and profit?  By embracing the power of dynamic data. As broadcasters, cable and pay TV operators deploy content and advertising to the multiscreen the next step is to use dynamic data and provide a superior TV experience. What is dynamic data and why is it essential for the modern cable system?  What role will it play in the next generation of TV? Dynamic data is key to knowing your TV subscribers.  It is a group of data points that is always changing and over time becomes refined to fit the subscriber’s interest.  The power of dynamic data is made up of online and offline data sets that are continually harmonizing with your network to maximize the viewer experience.   Creating dynamic, personalized ad views for your subscribers provides a new level of ad revenue for your network. Call it Personalized TVE, Programmatic TV Advertising, or Dynamic Ad Insertion, all are data dependent based. TV viewers are ready to interact in new ways as they swipe on phones, tablets, and […]

Advertising

How Better TV Happens, CTAM Think Event NYC Mar 3

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Thanks to many that challenge the status quo, the TV industry has changed numerous times in the last 50 years.  This change is slow at times but in the coming years, bigger and advanced changes to TV will be commercialized.  These changes will be disruptive to the current TV economic models and usher in new ways we engage with TV.  Platforms and solutions such as: Personalized TV,  TV On The Go,  TV Everywhere (TVE) and Customized TV Ads are some of the services in the works by many. Tomorrow at the CTAM Think event, the speakers will be discussing how better TV happens.  Darrin Carlomagno EVP of Sales for FlySwipe will be attending and open to meeting with you about the future of TV.  This event creates the ideal environment that shows how small steps lead to big changes in making the future of TV happen. We at FlySwipe are looking forward to the CTAM Think event and embrace the future of TV.    Cable & Telecommunications Association for Marketing   FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com  

Broadcasters

Content and the Future of TV engagement

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Today in Boca Raton, Florida, they are filming Baywatch, the movie which is based on the popular 1990’s TV show, Baywatch.  Additional filming will be taking place in Palm Beach County for this week; so keep a lookout for star spotting.  As new content is created to entertain the world, a spark was set in motion last week by the FCC that will in time change the world of TV engagements. The future of film and TV entertainment was unlocked by the FCC to start the process of opening up the set top box rental to competition. The filming of Baywatch the movie in Boca, shows an example of how fans for the TV show will turn out in person to watch and engage.  Why is this important? It shows that people are seeking more content and context around stories and entertainment that is relevant to them. Today’s set top box (STB) provides no interactivity or additional engagement services. The future of entertainment filming and production, and how we engage as fans, could change substantially with the FCC ruling to unlock the set top box.  Cable TV has a bright future if it embraces new ways to engage TV viewers.  Think about all the local services, locations, products and brands associated with the storytelling and filming of Baywatch, the movie.  This information is not provided […]

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FCC Unlocking the Set Top Box The Future of TV

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WHAT THE FCC UNLOCKING THE SET TOP BOX, (STB) RULING MEANS FOR THE FUTURE OF TV. The end of the Cable TV set top box?  Not yet, almost, but not yet. Let’s start by understanding the context around the massive shift innovation and technology play in the world of TV. The Internet started to consume Cable TV when YouTube become mainstream for millions and Google made a substantial investment into the world of content and delivery starting in 2005 and with Google fiber in 2011.  The tablet, iPad and iPhone craze created new screens with apps that created a shift in portable informational sharing.  Millions of HD screens needed to be put to use and video was it.  Market forces and innovations at work created the alternative viewing trends we have today. In the past few years, with the rise of Netflix, Hulu, Apple TV and other streaming services, alternative ways to view news and entertainment are providing a challenge to using a set top box. These services allow for easy multiscreen engagement to happen, such as; sharing and social interactions to take place. That’s hard to do with a set top box. The app is part of the TV viewing experience and more innovation is on the way.  Many cable companies have or will need to provide an app to view TV Everywhere (TVE) […]