Advertising

FlySwipe wins the race to implement Dynamic Data Matching for Addressable TV

Posted on

FlySwipe beats AT&T and others in the race to provide a platform that injects Dynamically Targeted Advertising into video content based on personalized subscriber attributes. Using input from operators at INTX 2015, FlySwipe designed and created the platform that was debuted to the public at the 2016 NAB show in Las Vegas. Based only on only 3 pieces of personal information, first name, last name and zip code, we were able to target more the 80 percent of all show attendees as they tried out the platform live. To see it live at NAB 2016 follow the link below: “https://youtu.be/JcollKHE4hI”

Advertising

Personalized TV and TV Everywhere (TVE) – It’s all about the Bandwidth

Posted on

What is the future of cable TV and broadband services to the home and beyond?   Leaders in Iowa this week are learning about the possibilities of such a future at the Iowa Association of Municipal Utilities (IAMU) Broadband Conference, March 30 – 31, Des Moines. “We applaud Curtis Dean and his team for hosting such an outstanding event,  and we look forward to creating a bright future for TV and broadband services” states Darrin Carlomagno, EVP of FlySwipe. With the likes of Google and Facebook operating data centers in the state, Iowa has created a new foundation for the next interactive age.  This level of broadband capabilities will create additional services and enhancements for millions of TV, web, mobile, and the internet of things (IOT) subscribers.  Adding and creating new gigabit bandwidth by lighting fiber and broadband services to the home is the purpose of this conference.   To bring these services and innovations to market, it’s all about the bandwidth.  “TV is going to become personalized on all screens sooner than most people realize” states Darrin Carlomagno. “As more of traditional cable TV becomes hybrid based on an IPTV standard, we are going to see TV content and advertising change for the better.”  Mr. Carlomagno continues, “Gone will be the non-relevant TV ads that waste your time by showing you products you will never use, need, want or […]

Broadcasters

Iowa Broadband Conference Creates Impact on the Future of TV

Posted on

Iowa Association of Municipal Utilities (IAMU) is hosting the Municipal Broadband Conference this week in Des Moines, Iowa – March 30 – 31   The event will provide insight into services and innovations that broadband TV and fiber to the home (FTTH) can provide today or will be offering soon.  FlySwipe is looking forward to attending and participating in the broadband conference on Wednesday and Thursday of this week. We would like to thank Curtis Dean for hosting and providing the leadership that is fostering innovations and the commercialization of new TV services. Darrin Carlomagno, EVP of FlySwipe states: the future of broadband, TV and TV Everywhere (TVE) services happens at events such as these.  When like-minded professionals meet and discuss the possibilities of tomorrow, change happens for communities.  The thought leadership provided at these events brings about new services as personalized TV and a host of other innovations. FlySwipe is an innovative leader in the white labeled cloud based IPTV market providing distribution networks, targeted advertising services and big data driven targeting systems to the cable, broadband, broadcast, and other media operators throughout the United States.  For further information, please contact Darrin Carlomagno at Darrin@FlySwipe.com Come meet us at The NAB Show 2016, Las Vegas!  FlySwipe booth SU14614! Embrace the Future of TV WWW.FlySwipe.com Blog.FlySwipe.com @FlySwipe #NABShow2016 #NABShow   #TVEverywhere   #TVE   #Bigdata  #DynamicAds  #PersonalizedTV  #Marketing